DSI Holdings Corporation, dba ServiceMaster DSI, has announced the hiring of Michael Ganda as their new Director of Strategic Marketing. Mr. Ganda’s primary responsibility will be overseeing DSI’s web site and digital presence.
DSI Holdings Corporation, the largest owner and operator of ServiceMaster franchises in the United States, has announced the hiring of Michael Ganda as their new Director of Strategic Marketing. Mr. Ganda’s primary responsibility will be overseeing DSI’s web site and digital presence.
“I am thrilled to welcome Michael Ganda into the DSI family,” said DSI President & CEO Jim Boccher. “Michael has over eighteen years of experience developing and executing digital marketing and business strategies. He has lead billion dollar companies in this capacity and his vision and skill set is exactly what we need to support DSI’s future growth.”
“This is obviously a rapid developing segment of our industry and an area which requires significant focus and leadership,” added Boccher. “Michael further strengthens our marketing efforts and enables Drew Draisey, Director of Marketing and Innovation, the additional bandwidth to focus on the technologies and innovations that allow us to provide our customers with a best in class experience. We are extremely fortunate to have two such high caliber individuals leading our marketing teams.”
Mr. Ganda holds a bachelor’s degree in Business Administration and Marketing from Ashford University. Prior to joining DSI, he held the position of Director of Marketing and Strategy for ServiceMaster Brands. During this time, lead generation grew by 300% for the five brands under his leadership.
“I am excited and grateful for the opportunity to join the DSI team. I look forward to advancing the marketing automation and strategy efforts to help grow the business. I feel blessed to be part of such a wonderful organization,” said Michael Ganda.
DSI Holdings is an ownership/management group headquartered in Downers Grove, IL specializing in providing residential and commercial disaster restoration services through the ServiceMaster DSI and ServiceMaster Recovery Management (SRM) brands. Starting with its first ServiceMaster license in 1981, DSI Holdings has grown to be the premier ownership group within the ServiceMaster network, amassing 85 licenses within the United States and serving as the flagship SRM operator. Through these brands, DSI services clients in all 50 states and its large loss team has provided commercial disaster restoration services in more than 20 countries around the world.